Haudenosaunee Take on the Southwestern Association for Indian Arts (SWAIA) Indian Market

It's not just about size, even though it boasts over one thousand artists. It's not purely about its long-standing legacy, as it celebrates 102 years in 2024. And while the atmosphere feels akin to a 100,000-member reunion with hugs and smiles all around, the true essence of the Southwestern Association for Indian Arts (SWAIA) Indian Market, held each August in Santa Fe, NM, lies in the extraordinary caliber of the art on display. Quality and quantity is what truly sets this event apart.

At the Santa Fe Indian Market, visitors will find not only Indigenous crafts but a showcase of contemporary art that stands tall on the global stage. Gallery curators roam the artist booths, eager to discover unique treasures made directly by the creators themselves.

The jewelry showcased here far exceeds anything you'd find elsewhere. It's contemporary pottery exhibited features stunning works at the Market. The silverwork is ethereal, and the painting, sculpture, and photography rival those found at the best international art fairs.

Imagine if the renowned artworks at prestigious shows like New York's Armory Show or Art Basel Miami Beach were sold directly by the artists rather than through galleries - that's the magic happening at Indian Market. It's inspiring, overwhelming and exhilarating all at once.

Every few booths unveil legends of the art world – innovators across mediums and established names, all gathered under one roof to share their work.

What truly sets Indian Market apart is the accessibility of these talents. Unlike events like Art Basel, where artists remain distanced from the public, at Indian Market, you can engage directly with the creators – a true rarity in the contemporary art scene.

With the sounds of drumming, singing, and cultural vibrancy filling the air, this art market is unlike any other, and best of all, admission is free.

If you plan to attend the SWAIA Indian Market next summer, arrive no later than midday on Friday to catch the Best of Show preview at the convention center – a ticketed event showcasing award-winning pieces and giving you insight into which artist booths you'll want to visit when the Market opens at 8:00 AM on Saturday morning. The Market runs from 8:00 AM to 5:00 PM over two days.

Keep an eye on the weather; while August mornings are pleasant, temperatures can soar into the 90s in the afternoon sun, so hats and sunscreen are a must. If you need a break from the heat, the Free Indian Market – a satellite event – offers hundreds of additional Native artists selling their work under the shade of cottonwoods and pines nearby, and the La Fonda on the Plaza hotel hosts the Sovereign Santa Fe fair indoors with air conditioning.

For buyers, don't forget to bring cash and checks – many vendors may not accept credit cards. With direct purchases from artists and no gallery markup, prices can be surprisingly affordable, with many small items priced under $100.

Serious shoppers should arrive promptly at the artist booths when the Market opens, while those looking for deals can usually find them on Sunday afternoon as artists often discount items before heading home. A bit of friendly haggling is welcomed but remember that each piece you buy supports a Native artist and contributes to the preservation of our cultural heritage.

Many artists at Indian Market depend on these sales for a significant portion of their annual income. Engaging with the artists is encouraged, but it's courteous to keep interactions brief during peak sales times to allow them to assist other interested buyers.

In conclusion, Indian Market is not just an event; it's a celebration of culture and artistry that should be on the bucket list for art lovers around the globe – truly the largest, the oldest, and the best of its kind.