SCORE Free Small Business Webinar

Build an Authentic Brand to Increase Your Bottom Line

Thursday, September 7, 2017 from 1:00pm to 2:00pm

Please register at least 3 days prior to event. To register please contact OED at (518) 358-2835 or email [email protected].

Branding isn’t a ‘nice-to-have,’ but a ‘must-have’ to be competitive in today’s market. Don’t get jaded by get-rich-quick-schemes and fly-by-night tactics that promise overnight results. True branding is strategic, authentic, and it impacts every facet of your business. During this webinar with Senior Brand Advisor, Steven Picanza, you’ll learn about branding trends including:

• How messaging and you brand’s story will impact your bottom line

• Why your sales funnel will either make or break your brand

• How to make sure your brand and culture build equity and revenue even when you’re not in the room or in the conversation